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Here is what business professionals just like you are saying about theTargeted Tactics Program
Book Release - Program Introduction- Mar '07
- Xlibris releases Targeted Tactics® Astonishing New Business Book is an in-depth summary of a special program that address the gap
between strategy and execution. To succeed in any highly competitive environment,
one must have quick precision, wise decision making and effective management. This is what readers will discover as Xlibris
proudly announces the release of Targeted Tactics®: Transforming Strategy into Measurable
Results, a highly captivating new business book.
"Bill Cobb’s book
fills a vacuum that is ignored in much business literature—detailing a dynamic and flexible process that can efficiently
link and matches product lines with their appropriate customer sets, and enabling companies to get the maximum value out of
their marketing and sales programs. Any mid-sized or larger company trying to move goods in today’s rapidly changing
marketplace ought to have TARGETED TACTICS on its bookshelf. Vision and strategy are fine, but this is where the rubber meets
the road." See Rod Clark's full review at: www.Bookreview.com
"If you
were ever in doubt about how important marketing is to the success of your business, read this book. If you want to
know how to develop, implement, and track a successful marketing plan, read this book. If you want to ground your organization’s
marketing efforts in reality instead of arm-waving, read this book.” Donald J. McCubbrey, Ph.D., Clinical
Professor, Daniels College of Business, University of Denver
"This book is a rare jewel that provides realistic and proven
techniques that build organizational capabilities to grow an organization. It gives those responsible for
executing strategies an aligned road-map to reach objectives." Bill Shuster,
Clinical Professor, College of Business, Colorado State University
"Great ideas are the seeds
of creation that cause many businesses to be formed. But much like lemmings going over a cliff, they will be doomed to failure if they don'tfirst figure out how to strap on
a good marketing engine to give it flight. For most businesses this is the difference between success and failure. Targeted Tactics is the Rolls Royce standard for marketing engines."
Thomas Frey, Ph.D., Executive Director and Senior Futurist at the DaVinci Institute "Every day is a new challenge and I constantly ask myself, what would Bill Cobb do? I can't tell you how much I appreciated
your program." Bill Koziel, President & CEO, Site Acquisition Consultants
"Utilizing
this program has allowed us to communicate information more effectively to team members, client partners, and potential customers."
Scott Kunze, President & CEO of DataSplice
If you are looking to develop a roadmap for
getting things done in a meaningful and disciplined way, Targeted Tactics provides the processes and methodology to
drive results." Michael R. Webb, Chairman and Co-Founder, Aubice.
"This program
offers all the tools needed to run a sustainable, profitable business venture." Diane Garcia, President, 2G
Associates
"This program provides a unique blending of academic principles and real life experience."
Stevan Simich, President Castle Pines Venture
"After experiencing this program I
have changed my whole perspective about my business and its potential" Mariano Delle Donne, President
& CEO of Adventos Corp.
"It is refreshing to finally see a program that offers practical tools which can
be implemented immediately. Targeted Tactics drives success. I am a fan." Thomas Becker, CEO & Founder, Ideas
Business Solutions, Inc.
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2007.03.01

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| Success can come from working hard |
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| or from working smarter ! |
Targeted Tactics - A Market Planning
Process That Actually WORKS! . Targeted Tactics offers a proven tactical approach to addressing the challenges your organization my
be facing in this ever changing economy. Our program will enable you to identify, quantify, and select
the best opportunities available for your organization to pursue. Only Targeted Tactics allows you to
work across your industry and address your problems with a proven planning
model. Let us show you how our marketing consultants can turn change and uncertainty into opprotuntiy and profit.
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Targeted Tactics, LLC is a qualified Veteran owned enterprize and a member of the Fort Collins Chamber of Commerce and the Northern Colorado Rocky Mountain Venture Club. We are also SAGE advisors for the Rocky Mountain
Innovation Initiative and other Northern Colorado Economic Development Efforts. DUNS Number: 627843431 NAICS Code: 541611 SIC
Code: 7389
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Committed to helping organizations grow and succeed
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The month of
May is a special time of the year here in the shadow of the majestic Rocky Mountains. It signals the start
of spring. It is the time when our landscape starts to awaken and our rivers begin to run. It is a time of renewal, and no
matter how difficult a winter it could have been, it is all forgotten when new life appears in our green valleys and lush
meadows. We once again become anxious to experience the promice of the summer months that lie ahead.
It seems that our economy is also experiencing a
bit of “spring fever” as well. The end of May reported the first increase in consumer confidence since September
of last year, a sign that we are all feeling a little better about the future. Our public financial markets are continuing
their positive trend, indicating that investors are felling more confident about our future as well. There was even a recent
report that new housing starts were beginning to show signs of life, and that the inventory of existing unsold homes is on
the decline. All of this indicates that our economy is ready to move forward again, although this time a little
more conservatively than in the past. American consumers have now chosen to increase their savings rates
as the result of the volatility of the past year. This will delay some needed consumer spending in the
short term, but it will ultimately help to strengthen our economy. All savings eventually become investments, and that will
help to fuel future economic growth. Here in Colorado, we are continuing to take pro-active steps to lay the foundation for longer term
economic development. We are concentrating on building infrastructure that will support and sustain twenty-first century industries
that meet twenty first century needs. We are looking to advance our participation in bio-science, clean energy, information
technologies, and several other evolving technologies as the corner stones of our economic future. The lesson to be learned
from General Motor’s epitath is that no company or institution, no matter how big, can survive with only a strategy
that protects its past, (or even its present for that matter). All institutions must continue to evolve with the needs of
the times if they are going to stay competitive. It is time to start moving forward again. Are you ready?
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Targeted Tactics, LLC is a Management Consulting Company
specializing in Strategic Market Planning and the tactics to support execution. We serve industry across the US, and provide management
with tools to identify market opportunities and
help their organizations to focus resources to take advantage them.

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