Coaching programs to identify core competencies and developmental areas and
provide a rich environment of ongoing self-awareness, learning and support. Our approach is to provide those responsible for results
with the tools and techniques that are available for them to enhance performance. Today's business climate requires a
constant review of business practices to insure that adjustments are being made to meet changing competitive conditions.
Targeted
Tactics® is the practical implementation of the Marketing Concept Model, a 7 step approach to focusing effort and resources.
Each step of the process requires an organization to examine its priorities and activities to insure that they are aligned
with both the marketplace and organizational goals and objectives. Employing this discipline, as part of the planning and
budgeting process encourages the organization to make the necessary adjustments needed to address the changes taking place
within its business environment.. This approach has been used successfully to help new ventures get started, established organizations
to expand, and other types of enterprises facing the challenges of transition.
Targeted Tactics:® A Market Planning Process
That WORKS! Introducing
a definitive planning process that will help you better understand the different influences affecting your organization’s
marketplace. Targeted Tactics® provides a set of discovery techniques
and decision tools to develop a meaningful market plan for any organization. Each step of the process identifies a listing
of deliverables to be produced and then follows with the necessary instruction to enable their development. Included with the program: instruction, the robust sudent workbook, simulation model, reference materials,
a sample evaluation model, and checklists. Attendees will need to bring their own laptops to actively participate in
this workshop. This program is offered as a tool for the professional
development of the participants and is available as either a training seminar or
as a facilitation session to help your organization with its own unique market planning
requirements.
In today’s business climate, many organizations spend inordinate amounts
of time and money on the development of business strategy, and then leave out the next critical step of the process, the implementation
tactics. Identifying and executing the right tactical choices is as important as selecting the right business strategy. Targeted
Tactics® is all about identifying and selecting the right tactics so that strategies can transform into measurable results.
Focusing on the right “Targets of Opportunity” is the most practical and desirable path to success. Helping your
organization to recognize them is what my message is all about.
